Yakult Engagement Activity

Discover the secrets of Japan

Following our invitation, users could learn something new about Japan, home of Yakult, on the Yakult landing page – and participate in small raffles for attractive prizes. All secrets were centered around physical, social and mental health – a topic that Japan is famous for and that is also the mission of the Yakult brand. And every story came with practical exercises to allow users to benefit from the Japanese health secrets themselves.

Measures

Concept
Online Campaign
Social Media Campaign
Landing Page
Raffle