We are Hakuhodo Germany.

We are a European full-service agency with Japanese roots. We develop communication programs for brands. Our work is effective because it is based on a unique understanding of our clients’ customers.

Reliably Surprising.

As a Japanese agency based in Germany with a multicultural team, we are fluent at looking at tasks from new and different angles and letting them inspire our work. This diversity inspires us every single day and leads us to surprising new ideas and strategies. In implementing them, we can use our network of specialists in all relevant disciplines to achieve the best results for our clients.

Human-Centric Branding.

In October 1895, Hironao Seki founded Japan’s first advertising agency: Hakuhodo. The name is inspired by the Japanese character that means “giving back to society”. That is why our philosophy is focusing on the whole human being, not just the consumer. We call it “Sei-katsu-sha”, which literally means: The person living life to the full. 

This philosophy gives us a better understanding how to trigger emotions and encourage thinking. Enabling your brand to understand people’s wishes, meet them on eye-level and speak their language. And ultimately, to become an indispensable part of their lives.

Our Team

Uwe Lucas
Joint Managing Director / Head of Strategy
Ren Masayuki
Joint Managing Director
Miki Kamioka
Head of Account
Katharina Siemes
Account Director
Shoichi Ochiai
Account Manager
Yumi Nagai
Account Manager
Anja Clemens
Art Director
Tristan Hamann
Art Director
Esther Kopschitz
Senior Copywriter
Berkant Kacar
Director Digital User Experience
Laura Arnold
Social Media Manager
Moritz Weidner
Social Media Manager
Isabell Kunkel
Social Media Manager
Sarina Wagner
Social Media Manager
Sarah Bieringer
Head of Finance
Monika Abraham
Financial Accounting
Hiromi Kitayama-Hotopp
General Affairs Manager / Assistant to MD
Karina Mohr