Energized by the new HR-V.
Our idea was to energize our target audience with communication that delivers the distinctive look and indulging feel of Honda‘s first vehicle developed by Millennials for Millennials. Across digital channels, our campaign demonstrates how the new HR-V –powered by Honda‘s outstanding hybrid system – becomes the source of human power for its passengers: of love, dreams, joy.
What we are seeing so far in terms of campaign performance, the HR-V is sold out for several months.
- Digital Campaign
- Social Media
- Print Ads