Create awareness for the new fully electric Honda e, its awards as „German Car of the Year“ and position the model as impressive proof of Honda‘s power to innovate.
This is not a prototype.
With the Honda e, Honda had the courage to actually launch a car that was still excitingly close to its visionary concept. This is expressed in our tagline. Our campaign focuses on its retro-futuristic design that earned multiple awards and attracts the desire of our style-oriented audience. Cascading through the different channels along the customer journey, we provided all information relevant for the purchase decision and stimulated test drives.
- Online Campaign
- Print Ads
- Social Media